Annual revenue supported in a family-owned automotive business.
01 / Bentonville, Arkansas
Operations that move people and businesses forward.
I bring together automotive operations, logistics coordination, customer experience, and brand-building to make fast-moving businesses work better.
From a dispatch board to a customer relationship to a company's public presence, I bring calm coordination and practical ownership.
02 / About
Practical range. Clear ownership.A hands-on professional with an operator’s mindset.
I am a results-driven professional based in Bentonville, Arkansas, with experience spanning automotive operations, towing and roadside assistance dispatch, service advising, sales, customer relationships, accounting support, marketing, and branding.
I thrive in fast-paced environments where priorities shift and people need clear answers. I solve operational problems, communicate calmly under pressure, and connect the details of a workflow to the experience a customer actually has. My background in the automotive industry gives me a strong service foundation, while my work in marketing, web design, and business operations keeps my perspective broad.
Whether the need is better logistics, stronger processes, more reliable communication, or a clearer brand presence, I bring practical judgment and a willingness to own the next useful step.
03 / Career highlights
Results you can see quickly.
Tow-truck drivers and roadside technicians coordinated.
Daily service requests managed in a high-volume market.
Average response time maintained for roadside requests.
On-time performance supported through live dispatch decisions.
Average customer rating contributed to through reliable service.
04 / Creative problem solving
Practical ideas. Useful outcomes.I turn business challenges into clear, useful solutions.
I enjoy using creativity, technology, and practical problem-solving to help people and businesses succeed. Whether I am improving a company's branding, organizing business systems, troubleshooting technical problems, or developing a better online presence, I focus on understanding the real challenge and creating a solution that is both effective and useful.
I have helped brand and promote my mother's restaurant, contributed to the growth and rebranding of Stewart's Automotive, and developed marketing solutions through Adaptive Media Company. These experiences have allowed me to work across design, business operations, customer service, technology, and marketing while helping businesses communicate their value more clearly.
- Developed visual identities, marketing materials, online presence, and customer-focused messaging for small businesses.
- Turned business ideas into recognizable brands through logo development, design, advertising, and consistent messaging.
- Built practical solutions tailored to each business's goals, personality, audience, and local community.
- Worked directly with business owners to understand their needs and turn them into useful, realistic solutions.
- Applied initiative, research, design, communication, technology, and business knowledge without waiting for step-by-step instructions.
05 / Capabilities
Useful across the operation.
Operations & business management
Workflow improvement, reporting, office administration, record keeping, filing systems, deposits, accounts receivable, and accounting support.
Dispatch, fleet & logistics
Dispatching, fleet coordination, GPS-based routing, transportation planning, real-time scheduling, CAD tools, and service prioritization.
Customer experience & sales
Service advising, phone support, appointment scheduling, call management, escalation handling, de-escalation, sales, and relationship building.
Marketing, branding & digital
Marketing strategy, social media, SEO, web design, graphic design, content development, typography, and online customer engagement.
Tools & technical skills
Microsoft Office, Microsoft Excel, Adobe Photoshop, Illustrator, InDesign, data entry, reporting, and operational software.
06 / Projects
Work that connects people, process, and place.
Roadside response operations
Coordinating 15+ drivers and technicians across 100-300 daily requests requires constant prioritization, clear communication, and live route decisions.
Documented result: Under-25-minute average response time, 98% on-time performance, and a 4.8/5 customer rating.
Stewart's Automotive
Supported the day-to-day operation and growth of a family-owned repair and towing business through service advising, dispatch, reporting, accounting support, customer care, and sales coordination.
Documented result: Helped support a business that reached approximately $1.2 million in annual revenue and a $25,000 weekly sales objective.
Automotive service presence
Helped establish a dependable automotive-service presence in Northwest Arkansas through branding, marketing, social media, online engagement, web design, and content development.
Focus: Make the business easier to understand, easier to find, and easier for customers to trust.
06 / Services
Practical support for the work that keeps a business moving.
I bring an operator's perspective to services that sit between process, communication, and presentation.
Workflow & operations support
Map recurring work, clarify handoffs, organize information, and identify practical improvements that help teams move with less friction.
AI & n8n automation
Explore responsible workflow automation through n8n, including content pipelines, notifications, data handoffs, and repeatable administrative tasks. This is a growing capability, developed through practical experiments rather than presented as a finished production offering.
Brand identity & design
Shape a clearer visual direction through brand identity, typography, graphic design, and consistent presentation across the places customers meet a business.
Web & marketing content
Build useful web pages and supporting content for social media, SEO, and customer communication so a business is easier to understand and trust.
07 / Writing index
The subjects that keep the work curious.
Browse the writing by topic, from operations and automotive service to technology, branding, cannabis culture, and personal growth.
Operations & Logistics
Dispatch workflows, service systems, customer communication, and the practical side of keeping work moving.
View archive ->02Automotive & Roadside
Shop operations, roadside service, vehicle ownership realities, and the service experience behind the work.
View archive ->03Technology & AI
Web development, cloud projects, AI workflows, cybersecurity basics, and useful lessons learned.
View archive ->04Marketing & Branding
Brand strategy, local marketing, content, design decisions, and the work of making a business easier to trust.
View archive ->05Cannabis Journal
Personal notes, culture, product journaling, legal-market observations, and responsible education.
View archive ->06Personal Growth & Local Life
Career development, Northwest Arkansas, hobbies, routines, and the reflective side of work.
View archive ->08 / How I work
A versatile operator.I connect the moving parts.
My strength is range: I can work close to the customer, inside the workflow, or behind the scenes supporting the business. That lets me see where communication breaks down, where a process creates unnecessary friction, and where a clearer message could help a company grow.
I bring operations discipline, service experience, logistics awareness, and creative problem-solving to the same table. The goal is simple: help people work together more clearly and help the business become easier to trust, easier to understand, and better prepared for what comes next.
09 / Let's connect